I am a Creative Project Director with 14+ years leading brand experiences at the intersection of creative strategy, technology, and operational rigour, transforming ambitious briefs into impactful, memorable productions.
I lead complex productions: digital platforms, immersive experiences, AI-powered content, and brand activations, for global leaders including LVMH, Guerlain, Nike, Adidas, Ray-Ban, Arkema and others.
My approach sits at the crossroads of creative ambition and operational discipline. I lead projects from strategic framing and UX through to production and on-site delivery, ensuring every decision serves both the brand vision and the end-user experience. I work across digital platforms, immersive installations, AI-powered productions, and physical brand activations.
Having built my career across Paris and Tokyo, I bring cross-cultural fluency and a proven ability to lead multidisciplinary teams: designers, creative coders, engineers, developers, scenographers, in complex, multi-country environments.
I work directly with brand teams and C-level stakeholders, combining strategic clarity with hands-on production ownership.
