Photo of a visitor inside Anjac's HQ new showroom infinity room, where emotions are tracked via an EEG-powered and used to interact in real-time with generative visuals.

Anjac Infinity Room

// Overview

An infinity room, transforming emotions captured by EEG headset into visual input interacting in real-time with designed landscapes.

Timeframe:
5 months
Tools:
Generative Design · EEG · Figma · Neuroscience
Delivered:
Immersive Room · Generative Design · Custom Software · Hardware Deploy
My Role:
Project Direction · User Experience · Creative Content Production Supervision (AI, Generative Design) · Tech. & Functional Specs (Servor, Remote system, Hardware set-up) · Testing & QA · On-Site Deploy · Client facing

Emotion capture via EEG headset and translated to colours and shape for Anjac's showroom.

Celebrating Guerlain Bee Bottle 170th anniversary by depicting the bottle as a technical drawing of Eiffel Tower through generative AI.

Details

Anjac wanted to present its story and offer an exclusive sensory experience to its VIP visitor.

The showroom needed to go beyond static displays, to be a space at the intersection of science, design, innovation and emotions.

Problem

How to design an immersive environment that reflects Anjac’s innovations while offering a cutting-edge experience?

Role & Contribution

Coordinated production across a multi-partner setup: Superbien (creative direction), and internal EEG engineering & creative coders teams. Managed hardware deployment and software integration on-site at Anjac's Paris HQ.

Solution

We created a generative environment powered by EEG headset inputs, translating brain activity into evolving designs displayed in the room, making science personal and immersive.