Camper IoT fabrication
// Overview
A global 50th-anniversary createch activation for Camper, executed across 43 stores worldwide. We engineered three custom IoT objects that capture and instantly display private, user-submitted messages in real-time.
Details
For its 50th anniversary, Camper deserved more than a retrospective.
The “50 Years Young.” campaign needed a physical and digital presence in stores that embodied irreverence, innovation, and interaction.
Problem
How to celebrate 50 years of irreverent design in a way that speaks to today?
Role & Contribution
Owned the project end-to-end: from industrial sourcing and prototyping through serial manufacturing, creative & software development, and global rollout. Led on-site installation in Paris flagship, produced deployment guidelines for all 43 stores in 8 countries, and handled remote software setup internationally.
Solution
A global 50th-anniversary createch activation for Camper, executed across 43 top stores worldwide. We engineered three unique IoT installations including LED bars, a transparent screen, and a mini bridge, that brought the "50 Years Young." campaign claim to life. Customers interact by scanning a QR code near the object, instantly sending a private message for real-time display on the physical installation.
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