Nike Interactive Installation
// Overview
An immersive experience for Nike Air Max Day 2023, connecting sneaker culture and community through visuals, movement, and interactive storytelling.
Details
Air Max Day is Nike’s annual tribute to its iconic sneaker and the culture.
In 2023, the brand sought to create an experience that captured the energy of its community and spirit of innovation.
Problem
How to engage fans with a not-yet-released shoe in a meaningful, culture-rich way, and turn hype into real emotional connection?
Role & Contribution
Directed the 2-week end-to-end production: brief framing, UX, Unity and WebApp coordination, visuals production, motion capture and on-site deployment. Managed the multidisciplinary team across 3D, development, and physical installation under an extremely tight timeline.
Solution
We created a multisensory activation blending movement, visuals, and storytelling. The Air Max Pulse came alive not just as a product, but as an experience shared across the Nike community.
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