Ray-Ban booth for 2024 edition of Les Eurockéens at Belfort, France.

Ray-Ban AI-powered Photocall

// Overview

An AI-powered photobooth that lets users try Ray-Ban Reverse sunglasses and transforms their look into a rock & roll style, recreating the official campaign poster starring Lenny Kravitz, deployed at Les Eurockéennes 2024 and in select boutiques.

Timeframe:
3 months
Tools:
UX/UI Design · AI Engineering · Software Development · AWS
Delivered:
Custom AI generator · UGC · Brand Activation · Interactive Installation
My Role:
Project Direction · Concept · UX Design · User Journey · Creative Content Production Supervision (AI, UX/UI Design) · Tech. & Functional Specs (AWS, WebApp, UGC) · Testing & QA · On-Site Deploy · Client facing

A Guerlain Bee Bottle reinterpreted as the emperor Napoléon III through generative AI.

Inside the AI-powered photobooth of Ray-Ban official booth at Les Eurockéennes festival 2024.

Details

For an iconic brand like Ray-Ban, every launch must speak loud and true.

For the launch of its 'Reverse' collection, the brand wanted to create a bold, memorable activation that combined tech-savvy innovation in product try-on with cultural relevance.

Problem

How to let customers virtually try new sunglasses in a way that felt playful, engaging, and capturing the essence of Ray-Ban’s rock heritage?

Role & Contribution

Led the full 3-month production: from UX brief and AI engineering specs to on-site deployment at Les Eurockéennes. Coordinated between Ray-Ban's brand team, Pavillon Noir agency, the development team, and the hardware setup across festival and retail environments.

Solution

We built an AI-powered photobooth trained on a custom dataset. With one photo, it applied Reverse sunglasses and transformed users into rock & roll style portraits, recreating Lenny Kravitz's campaign poster in real time: iconic, personal, and instantly shareable.